What’s an email alias?
An email alias is simply an alternative email address. While you may be able to set up a totally different alias via your email provider, it’s also possible to use a + to create multiple different email addresses.
With Gmail all of these messages would arrive in the inbox …
It’s just the same with hotmail.
N.B. Don’t try this with your Uni account, as the message will just disappear you won’t receive it, and the sender will get a bounce back.
What’s the benefit of this?
Imagine you’re signing up for a new newsletter – if you put your email address as Emmaemail@example.com – you could then create a rule that will send all items sent to that address into a single folder.
Or perhaps you want to be more specific – Emmafirstname.lastname@example.org – if you use that for one news letter, and then you get messages from a totally different source to that specific address, you’ll know who shared your email address.